If you're looking at some of these companies' digital culture success stories, then you'll know why you need to build a digital culture in your business. A robust digital culture will help you attract and keep customers, generate leads and sales, and measure success. But it can be difficult to create a digital culture transformation without the right strategies.
Organic growth is largely spontaneous and unplanned. Some businesses have gaps formed as a result of the Covid-19 pandemic, which put companies' capacity to adapt to rapid technological change.
Companies of all sizes were compelled to establish remote, digital cultures overnight to survive the fast shift to digital-first, integrating new technologies, new API ecosystems, new data analytics platforms, etc.
According to McKinsey, the main obstacle to successful digital transitions is the absence of a strong shared culture. A culture that discourages risk-taking and experimentation is cited by 25% of the businesses we surveyed as their largest difficulty, and 20% believe that a lack of shared understanding of company culture is a significant barrier to digital success.
Hence, companies can learn about digital culture success stories from other companies that have been successful in their digital culture. Here is a digital success story you need to know.
How to start a digital culture transformation
Digital culture is a way of living that uses technology to connect people and share ideas. Digital culture is important for two reasons. First, it allows for more efficient and effective communication between people. Second, a digital culture allows for faster and more open learning environments.
There are many benefits to starting a digital culture. For example, it can help increase employee productivity because they can access information at their fingertips.
Additionally, it can reduce the time spent on tasks that are not essential to the company or school’s mission. Finally, it can improve customer service by allowing team members to communicate with customers in real time. Further, choosing the right technology platform is essential for a successful digital culture transformation.
Why is digital culture transformation important?
One article from Entrepreneur showed that the pandemic made many businesses reevaluate their process for working, connecting with clients, and creating a culture that values both in-person and remote interactions.
Because of the conditions, a company must derive its culture from the way it operates. Giving clients the best possible experience and the best products must be a part of the business purpose for it to have meaning.
To avoid stifling the entrepreneurial spirit that drives digital innovation, large corporations must take conscious steps to strike a balance between a culture of discipline and a culture of creativity.
Companies that can successfully handle all of the obstacle factors will find themselves in a position to guide their sectors into a new era in which digital products are swiftly developed and properly matched to consumers' needs.
Success stories of Digital Transformation around the world
According to Zigurat, here are the success stories of digital culture from some big companies.
1. Walmart
Investing a lot in technology: Walmart has gained popularity linked to digital transformation success stories. Walmart was the third-largest global IT spender in the 2018 fiscal year, after Alphabet and Amazon, having invested a total of 11.7 billion in technology.
Building a strong technical team: In its nine tech centres, 1,700 technology workers were hired in 2018 and 2,000 more positions were to be added by the end of 2019.
A comprehensive approach to digitalization: It indicates that they’re re-platforming e-commerce business. A transformation strategy should be implemented across all areas of the company, from supply chain and delivery to customer service.
Using robots and electronic shelf labels: Walmart uses shelf scanning robots for shelf inventory. This helps them increase performance which leads to sales and an accurate rate of demand forecast.
2. Sephora
Develop mobile app: Shepora takes the opportunity to develop the mobile app when they know that the customers often search for information about products through their smartphones.
Exploring in-house technology: Sephora has a dedicated research facility in San Francisco where it creates new goods using technologies like RFID, augmented reality, and artificial intelligence.
360-degree customer profiles: Sephora's digital strategy is to offer customers the resources they need to feel comfortable making purchases. Whether online or at a store. This is shown by Sephora's decision to combine its digital and in-store staff to better fit the needs of today's multi-channel shoppers.
3. Nike
Direct-to-consumer (D2C) Company: Nike used digital and concentrated the majority of their efforts on D2C. Accelerating innovation and product development, expanding operations in 12 key cities across ten countries, and strengthening one-to-one relationships through interactive experiences across several media are all part of CDO.
Investment in mobile technology: This includes cutting-edge technologies like the Nike Fit function of their app, for example, which enables the users to scan their feet and locate the best-fitting sneaker.
Focus on customer data: Nike has been actively hiring data scientists and machine learning engineers internally to expand its data analytics and AI capabilities. To increase its competitiveness through the use of data, it has also participated in startup acquisitions.
Success stories of Digital Transformation in Malaysia
POS Malaysia
According to the IT Knowledge Zone, Pos Malaysia, the postal service of Malaysia, finds itself in a difficult situation. Its outdated traditional business model was made obsolete by the new digital era. To meet evolving consumer needs, the organisation started its digital transformation.
Pos Malaysia invested in an automated hub that improved warehouse management and sorting. System transparency increased. Customers could arrange deliveries and track their shipments. Additionally, the post office provided several online choices, including bill-paying and other value-added services.
Wrapping up
Starting a digital culture transformation can be a great way to improve your business. By choosing the right technology platform, setting up the right team, and establishing the right culture, you can help your business reach its full potential. With a successful digital culture transformation, you can build your own success story. It might be hard to start but remember that calm seas don't make good sailors.
